Why did Tartan Week in New York get more attention than Arbroath?

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The National
Why did Tartan Week in New York get more attention than Arbroath?

I CAN’T help thinking that “Tartan Day” in New York is of more interest to The National than the anniversary of the Declaration of Arbroath, in our own country.

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The National
Why did Tartan Week in New York get more attention than Arbroath?