The need to provide a motivation to leave Broken Britain in the next independence referendum

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Business for Scotland
The need to provide a motivation to leave Broken Britain in the next independence referendum

The Yes movement started indyref1 at roughly 27% in the polls and an agreement was quickly reached between the lead Yes organisations that the campaign had to be relentlessly positive. We knew that negative political ads tended to be best used when the general public is already of the opinion that the government or party […]

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Business for Scotland
The need to provide a motivation to leave Broken Britain in the next independence referendum